ACADEMICS PROGRAMMES

Post-Graduate Programme in Media & Communication (PGPMC)

(Autonomous Certification by ISB&M) Along with Msc in Mass Communication Advertisement and Journalism (UGC Recognised Degree).

Advertising/Public Relations, Corporate Communications & Events

(Pune, Kolkata and Gurgaon Campuses)

Advertising communication is becoming more integrated with other promotional elements of marketing. Advertising studies is a valuable blend of wide-ranging and up-to-date case histories, knowledge base of client experience, consumer insights and marketing communications planning. Public Relations involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its public. Its first objective is to improve channels of communication and to establish new ways of setting up a two-way flow of information and understanding.

TV Production

(Pune Campus)

The arrival of film and television in the 20th century had a profound impact. The audio-visual medium proved to be a powerful tool that captured global events, told stories of human experience and provided captivating entertainment. The massive popularity of film and television is because of its power to bring the world to the contemporary entertainment.

Broadcast & Journalism

(Pune and Gurgaon Campus)

After the Government of India allowed Foreign Direct Investment (FDI) in the Media and Entertainment industry, the growth in print, electronic and digital media has been dramatic. The course has been developed to provide intensive training to budding professionals in Journalism.